COLOR OF THE YEAR 2017 – Greenery / PANTONE
What is the PANTONE Color of the Year?
A symbolic color selection; a color snapshot of what we see taking place in our global culture that serves as an expression of a mood and an attitude.
GREENERY PANTONE 15-0343
Pantone has announced its colour of the year for 2017 will be Greenery, Pantone 15-0343. The colour is described by Pantone as a “fresh, yellowish hue” that “symbolises the reawakening of nature in spring and is a symbol for a new beginning”.
Greenery, the company says, reminds us of “young, fresh leaves and shoots, and stops to inhale deeply to replenish oxygen and new strength” – something most of us need after 2016’s events.
Last year the company released two colours of the year, Serenity and Rose Quartz, to convey a message of “our need for harmony brought in a chaotic world,” explains executive director of the Pantone Color Institute Leatrice Eiseman.
“Greenery is a symbol of the burgeoning longing for new hope in a complex social and political environment. Greenery symbolises our growing desire for a renewed connection and unity with nature and our fellow human beings.”
Leatrice also suggests that in our increasingly introverted, tech-obsessed society, people are “trapped in their modern realities” and as a result Greenery finds itself in “map, architecture, lifestyle and design”. She describes the shade as unifying in a uncertain and separating world, saying it is a “worldwide ubiquitous colour.”
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