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16 Web & Graphic Design Trends To Watch In 2016

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A Great Article About The Web & Graphic Design Trends In 2016.

As a web & graphic design agency with an accent in visual storytelling, my team and I need to pay close attention to the everchanging trends of design, on and offline. These are what I believe will be the 16 most prominent trends of graphic design in 2016.

Why is this important to you, even if you’re not a designer? Well, if you spend lots of hours writing your blog, wouldn’t you like to stand apart visually? Jump on board these trends before everybody does:

1. Usability
In 2016, design will be all about the user. User experience (UX) will indeed be the new black.
No one will care about how cool your design looks, if it’s not usable.
Engaging your users really comes at the front in 2016. It will be really difficult for you to grow your online business if you don’t take user experience into account.

 

Usability

Google’s algorithmic changes, customer behavior data… They all point in the same direction, and that is “your website needs to load fast and be easy to use”.
Page Load Speed is a great issue with ecommerce sites. Adding just one second of bloat to your site means sales drop by 27%. So while everybody wants a site that looks cool, they will surely choose fast over too cool.

2. Responsive Design
We all know a responsive site is not optional anymore. Today, mobile is already the “first screen”. When it comes to rankings, Google is literally crushing sites that don’t offer a mobile-friendly experience (their latest Quality Search Guidelines For Raters say so).
Usability is very important in all platforms. And since mobile is now the first screen, user experience on mobile phones is key. A good responsive design will have perfect usability on mobile screens. Hiding a desktop function for mobile users is not an acceptable solution anymore.
As a rule of thumb, if your users can’t fully experience or enjoy your website while using their phones on their daily metro conmutes, then your whole site needs to be revised.

 

Responsive Design

 

In 2016, all your graphic design and artwork will have to adhere to the rules of responsive. Which means “no one size or format fits all”.
Responsive design will reach logos, banners, hero images and just about any piece of visual content you can think of.
The best example of this is the recent Netflix brand redesign. They unveiled a new visual identity, rebranding their logo and all graphic materials, but they did it following responsive design principles.

What matters to designers is that branding assets don’t need to be awkwardly squeezed onto mobile or tablet screens anymore. The cropped logo used by Netflix is a way of achieving this. By offering just a glimpse of the brand identity, you get rid of all the noise or white space that doesn’t need to be there, staying 100% responsive at the time.

Resource: The Article Is By Ernesto Olivares.

If you want to learn more about the 2016 trends in graphic & web design you can click here for the full article.